Tag Archives: encouragement

Vehicular Cycling Propaganda of the Week #1

The first in an occasional series offering a satirical look at VC propaganda.

These children are being empowered to ride on this busy road – but only when dressed as builders and being shepherded by a group of luminous adults riding defensively.

Of course, we wouldn’t want empowered children cycling safely and independently by, say, converting half of that road into a physically protected cycleway. No no no, that would be giving in to the motor industry. It would mean that the cars had won.

The only way we militant cyclists can defeat the motor menace is by getting children to cycle amongst fast, heavy motor traffic.

Because it’s empowering.

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The government should not encourage people to walk and cycle

If you’re a regular reader of this blog then you might think that the site has been hacked, or that I’ve gone mad, or that there’s a mistake in the headline.

But you have, in fact, read it correctly. The government should not be encouraging people to walk or cycle. They should be changing the way our roads and streets are designed in such a way that people will want to walk or cycle.

Having read today’s news reports about how 29 000 people die due to air pollution in the UK every year — most of it motor vehicle emissions — the reported solution has the right goal, but the wrong method.

The report says that the government must “encourage” people to make more of their journeys on foot or by bike.

Perhaps it is beyond the scope of the report to suggest how this might be achieved, but this word “encouragement” is dangerous. What would “encouragement” entail? A poster campaign, or maybe even a TV advert if the budget stretched that far. It might mean some sort of tax break on bike purchase, or free cycle training sessions. At best it might mean a few 20mph zones and toucan crossings.

We need to do more than this to solve this problem. For more than 60 years now the country has been designed and built with motor vehicles in mind. That is the reason that so many choose to drive even for very short journeys.

Why would somebody choose to walk the half-mile to the shops if they have to wait at three or four separate ‘red man’ lights to cross one road, while their neighbour who took the car gets to cross the same junction in one go?

A road in Leeds, with a huge central reservation which must be walked along in the middle.

A safe, convenient and pleasant walking environment? No. This is one reason why my five year old niece is driven one mile to school. (Photo: Google Maps)

Why would anybody choose to cycle on a road designed for driving at high speeds, with multiple lanes and wide-mouthed junctions designed to enable speedy motoring? It’s perfectly normal and reasonable to not want to ride a bike amongst large, fast, dangerous machines.

A man on a bike overtakes a stopped bus as cars overtake him.

Is it any wonder so few in the UK choose to travel by bike, when the conditions for it are so poor?

“Encouragement” has been tried before – indeed, we’ve had little else – and there’s been no discernible effect. So “encouragement” is the wrong thing. What is the right thing?

Walking and cycling need to be made the obvious choice for short journeys. People need to feel that walking or cycling is a safe, pleasant and convenient way to get from home to shop, work to pub, cinema to home. If walking and cycling feel like a dangerous hassle, as they very often do now, why should anybody do it? It’s the environment that dictates our choices, not some wagging-finger poster campaign or motivational slogans.

If we are to bring down those 29 000 annual deaths — that’s 79 per day, one person dead every 18 minutes just from pollution, we’re not even counting all the deaths from traffic collisions and inactivity — the only way to do it is not by badgering and hectoring people into doing something unpleasant, but by making those modes of transport the obvious choice – safe, easy, attractive, and convenient.

Active travel doesn’t need encouraging, it needs enabling.

Dutch families on bikes on a cycle path at a junction. In the foreground we can see a teenage boy on a bike, next to him is his mother with the younger brother sat in a child seat on the back of her bike. Further away is another mother with her children in a box-bike.

These families have chosen to use a bike for this journey because the dense network of cycle paths make it a safe, easy and convenient option — and not because of some poster campaign or training session. There are more photos like this here.


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Dutch scenes in a British context

2015 update: I made some more photos like these, you can find them here.

I’m sure you’ve all read my guest blog post for the Cycling Embassy of Great Britain by now (and if not, why not?), and most people seem to agree with most or all of the message.

But one comment by ‘DonM’ – a perfectly nice, well-written comment, by the way, I’m not having a go at the writer here! – suggested that more encouragement is required, as it’s cheaper than tarmac and concrete. (These ‘encouragement’ campaigns may be cheap, but as they have all failed to achieve anything, the millions spent on them over the years has been wasted.) But Don’s comment got me thinking, as I keep seeing this sort of thing time and time again.

There are people who haven’t seen Dutch conditions, who don’t understand the scale of it. (Most of the UK has no concept of it whatsoever, of course. I’m talking about people interested in promoting cycling, here.)

Anybody who has studied cycling in the Netherlands and then suggests that the UK can achieve the same results without proper infrastructure is barmy. The idea of all those children and grandmas riding on the roads sounds as sensible as saying people should have free access to the rail network to use their own handcar.

So with the intention of demonstrating why riding on the roads is not an option, I took some photos of Dutch cyclists and dropped them into London scenes. I hope they will help any infrastructure doubters to see why Cyclecraft is not the way forward for cycling.

A photo-montage which juxtaposes a young boy riding a bike with his dog running alongside, with the fast, dangerous conditions on Euston Road in London.

More training?

A photo of a Dutch woman riding a bike with shopping on it, juxtaposed with fast and dangerous on-road conditions in London.

Strict liability?

A photo of an elderly man calmly riding a bike in the Netherlands, juxtaposed with heavy traffic in London.

Keep your wits about you, Grandad!

A photograph of a young girl on a bike in the Netherlands, juxtaposed with one of London's most deadly road junctions.

Take the lane!

A photograph of a family out riding bikes together in the Netherlands, juxtaposed with a photograph of heavy traffic at Kings Cross in London.

Assert yourselves!

A photograph of people on bikes at rush hour in Utrecht, Netherlands, juxtaposed with rush hour on Euston Road in London.

Smoothing traffic flow?

(The final two are in a different style because I couldn’t be bothered cutting groups of people out.) (Though two years later I finally did!)



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